bettercorp began as a blueprint, a redesign of business based on the fundamental function of every institution:
to make life easier.
Our objective is to assist and augment people whose business operations work for the benefit of life, building a future of opportunity. A system should be designed for all participants to succeed in contributing to society, with a full life as the reward.
We seek business allies who want to live their values at home and at work, in alignment with the values of all stakeholders, from owners to employees, and anyone who works to improve the communities and environments we call home.
We define ourselves through our interaction with our world, and would like for the result of our time and actions to contribute to the good of all humankind. We aspire to leave a legacy that ensures those who follow us have greater opportunities as a result of our work, as was provided for us.
Life is a pretty awesome thing to experience, and it is our goal to help realize that for everyone.
We believe in changing the way the world works by incentivizing positive behavior, shifting the flow of capital to businesses who follow practices that improve society and our environment. Our theory is that civilizations flourish when you invest in human capital and enable opportunities for educated, healthy, and free citizens. The goal is to achieve this while maintaining equilibrium with the resources of our natural world.
Humans are our primary investment, and our greatest resource. bettercorp is designed to build a thriving economy that radiates this core principle. It is the job of a business to build value for its stakeholders, and maintain civilization on a path toward a fair and just society.
This generation of people alive now has the infrastructure to share knowledge, coordinate decisions, and through active participation with our economy, shift wealth to those who generate the most value for humankind. We decide what world we want to live in with every transaction; it should be a considered and informed choice.
Our approach requires sharing knowledge and engaging with citizens in their roles as consumers, investors, and business owners to determine the solutions with the greatest impact. By increasing the transparency to what our money supports, we improve our ability to make decisions in accordance with our values.
The world is a wonderful place; the purpose of every corporation is to make it better.
Our name is presented in lowercase because we find that humility is integral to improvement, both individually and as a business. We prefer the focus is directed to the amazing people we are lucky to call friends.